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Karate and E-Newsletter Categories This edition talks about why
you should separate your list into catoegories. My
daughter Jacqueline enthusiastically practices Kenpo with
hundreds of
girls and
boys at Callahan’s Karate. A year ago, she started out as a white belt
– that’s
the 1st level for beginners. Even though she’s only required
to go
twice a week, she has the option to go more frequently if the spirit
moves her (and
if one of us drives her). It turns out that she loves it so much, that
going
three times a week is a fairly regular occurrence. And besides that,
she often
asks to stay so she can watch the older kids who spar, kick and throw
their way
through more complicated and more
powerful punches. Now 12 months into the
program, she progressed from white belt to yellow belt and recently she
graduated
to her orange belt. However, even with a year’s training under her
belt, she’s
still classified as a beginner. She’s a bit humbled by this (read:
she's a frustrated
9 year old) and she frequently has the desire to jump ahead. Yes, there are times when her karate teachers present a lesson or a message that applies to the whole school. But even when they do that, they take it down a notch for the beginning levels and kick up a notch for the more advanced students. They do a particularly good job of addressing the martial arts mentees. I’m very impressed with their overall communication strategy. I guess that’s part of the reason they were named Business People of Year in 2005. Kenpo Karate’s belts are like categories of your mailing list. Pick the wrong class and you won’t get onto the mat. Spar with a more advanced belt and you might get you block knocked off. As Callahan’s does for its students (it’s subscribers if you will), you need to create a message for the students of your emails. If your students are beginners:
If your students are longtime clients:
So for
now, Jacqueline’s frustrated but understanding. She’s dissappointed yet
hopeful. Thankfully,
she’s a willing student who’s
learning through Kenpo that there are different
levels and different categories. So for right now, that’s enough of a
lesson. Later on I’ll teach her about
how there are even more categories in the world like different
personality
types (i.e. Enneagram and Myers Briggs), and completely new territory
like the categories of boys vs. girls. So I won’t
overwhelm her with all that – she is, afterall, just a beginner on her 9th
family belt. |
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Public
Speaking for Business Owners - Network @ the Library Join
Christine Pinney for tips and techniques to improve your public
speaking,
whether you’re making a presentation to a large group or a few clients.
Christine is the owner of Christine Pinney Marketing, specializing in
creating
E-Newsletters, and she is an active member of Toastmasters. Tuesday,
Oct 17, 10-11:30 AM
Full Day - Public Speaking and Presentation Workshop Present your ideas
better. Join
speaking guru,
Natalie Manor, CEO of Natalie Manor & Associates, for a day of
learning. Learn powerful tools and techniques to turn every
presentation
from a nerve-wracking experience into a rewarding success.
Natalie is an
award-winning entrepreneur, author, and recognized leader in the field
of
executive coaching and education. www.NatalieManor.com.
Presented by the October 25, 2006, 8—4:30 Bedford
Rotary Foundation, www.BedfordMARotary.org |
All the best! Christine 781-271-0398 christine@christinepinney.com
This E-Newsletter is published monthly with tips and tricks on
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