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Karate and E-Newsletter Categories
This edition talks about why
you should separate your list into catoegories.
My daughter Jacqueline enthusiastically practices Kenpo with hundreds of girls and boys at Callahan’s Karate. A year ago, she started out as a white belt – that’s the 1st level for beginners. Even though she’s only required to go twice a week, she has the option to go more frequently if the spirit moves her (and if one of us drives her). It turns out that she loves it so much, that going three times a week is a fairly regular occurrence. And besides that, she often asks to stay so she can watch the older kids who spar, kick and throw their way through more complicated and more powerful punches. Now 12 months into the program, she progressed from white belt to yellow belt and recently she graduated to her orange belt. However, even with a year’s training under her belt, she’s still classified as a beginner. She’s a bit humbled by this (read: she's a frustrated 9 year old) and she frequently has the desire to jump ahead.Sometimes she asks me if she can participate in the intermediate classes. Who can blame her? There’s a lot of adrenaline and fantastic energy in the more advanced sessions. They are much more intense. And while the more advanced students can attend any lesser class, the earlier belts can not attend the higher level classes. She sees the disparity. And what she wants to know is why it’s not ok for her to go to the intermediate classes.
I’ve explained to her that at first it’s hard to understand
why there are all these
levels and categories. I told her that there really is a rhyme and a
reason to the
system. Each level brings with
certain experience and understanding. Each
knows certain vocabulary and techniques. For e.g. The beginners focus
on simple forms, while the
intermediates build on that strong foundation adding complexity and
more advanced groups have the desire to practice forms that have many
while the beginning levels would quickly become overwhelmed, both
and mentally in a higher level class.
Yes, there are times when her karate teachers present a lesson or a message that applies to the whole school. But even when they do that, they take it down a notch for the beginning levels and kick up a notch for the more advanced students. They do a particularly good job of addressing the martial arts mentees. I’m very impressed with their overall communication strategy. I guess that’s part of the reason they were named Business People of Year in 2005.
Kenpo Karate’s belts are like categories of your mailing list. Pick the wrong class and you won’t get onto the mat. Spar with a more advanced belt and you might get you block knocked off. As Callahan’s does for its students (it’s subscribers if you will), you need to create a message for the students of your emails.
If your students are beginners:
If your students are longtime clients:
now, Jacqueline’s frustrated but understanding. She’s dissappointed yet
she’s a willing student who’s
learning through Kenpo that there are different
levels and different categories. So for right now, that’s enough of a
lesson. Later on I’ll teach her about
how there are even more categories in the world like different
types (i.e. Enneagram and Myers Briggs), and completely new territory
like the categories of boys vs. girls. So I won’t
overwhelm her with all that – she is, afterall, just a beginner on her 9th
Public Speaking for Business Owners - Network @ the Library
Join Christine Pinney for tips and techniques to improve your public speaking, whether you’re making a presentation to a large group or a few clients. Christine is the owner of Christine Pinney Marketing, specializing in creating E-Newsletters, and she is an active member of Toastmasters.
Oct 17, 10-11:30 AM
Full Day - Public Speaking and Presentation Workshop
Present your ideas
Natalie Manor, CEO of Natalie Manor & Associates, for a day of
learning. Learn powerful tools and techniques to turn every
from a nerve-wracking experience into a rewarding success.
Natalie is an
award-winning entrepreneur, author, and recognized leader in the field
executive coaching and education. www.NatalieManor.com.
Presented by the
October 25, 2006, 8—4:30
Rotary Foundation, www.BedfordMARotary.org
All the best!
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