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Grow
Your List by Giving Gifts What are appropriate incentives
to encourage people
to join your email list? I won’t even begin to imagine what your mom might think when you present her with a gift that you picked out when you were wearing a blindfold. Sure, you might get lucky, but there’s also a big chance that the gift won’t be well received. Are you really willing to take that chance? You are giving her a gift to say thank you, to say she’s appreciated, to acknowledge her as a person. If it doesn’t hit the target, will it be the gift that gets filed away? Or could it be re-gifted? Sometimes
it seems like some companies are wearing blindfolds when they choose
incentives
and gifts for their clients. They might choose them from a source that
has lots
of great objects (like Shreve, Crump & Low). But without thought about the
recipient and the occasion, even the nicest gift is risky. One of
my clients, Limousine Eighteen, has an
on-going promotion to encourage referrals to join their mailing list.
If you
refer a new subscriber, your name will be put into a
drawing for a great prize: transportation and dinner for two at a
fabulous restaurant like Legal Seafood, The Capital Grille or
Davios. This
is a very appropriate incentive for people to join their list. The
reward is
very much in sync their clients and with the services. New subscribers
will get
information for traveling executives. Perfect. A local
maid service once offered new subscribers a chance to win an IPOD.
Through the promotion, they increased their subscriber rate by 25%.
However, three months after the
drawing, 70% of those people unsubscribed. An IPOD is not something is
directly
associated with maids. That is, people do not say “1) my house is messy
and 2) I need
music”. Offering a flashy incentive will get you subscribers and unsubscribers. |
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All the best!  Christine 781-271-0398 christine@christinepinney.com
This E-Newsletter is published monthly with tips and tricks on
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| DeDear Christine,ar Christine, |