How do you keep in touch with your clients?

Frequently asked questions:

Q: What applications can I use to make E-Newsletters?

A: You may use web-based applications like Constant Contact™, Topica™, IMN™(IMakeNews) or even Outlook™. You could use Dreamweaver™, FrontPage™ or another HTML editor.

Q: How can I learn how to do this? Can I do it myself?

A: Most applications are easy to use and can be learned in just a couple of hours. Since your time is important to you (and probably very limited). We recommend that you come to one of our in-person classes to get the tools you need.

Q: Where can I get content for my E-Newsletter?

A: You can create your own content, hire a free-lance writer, visit a "share-ware" site, partner with complementary businesses, and collaborate with an E-Newsletter specialist.

Q: Is creating an E-Newsletter different from creating a printed piece?

A: Is reading a book in print the same as reading a book online? The content may be similar, but it needs to be presented in a way that respects the reader and medium.

Q: To whom should I send our E-Newsletter?

A: Prospects, customers and partners.

Q: Can I send one E-Newsletter to everyone on my list?

A: You can, but we recommend sending them in a more particular way. For example, for our client in Boston, we have one E-Newsletter for prospects with a special one-time offer. We created another E-Newsletter for existing customers to tell them about a new service. Another client has one list for people who want to know about business events in Massachusetts and a different list for events in New Hampshire.

Q: How can I grow my mailing list?

A: Web site subscription forms, free offers, direct mail with an incentive, calling campaign, customer purchases, prospecting.

Q: What kind of content should I include in my E-Newsletter?

A: One good rule of thumb is roughly 80% educational and 20% contact info/sales promotions.

Q: How do I find out more about E-Newsletter basics and how to get started?

A: Attend our monthly free teleclass on e-newsletters (pre-registration is required).


This is great. You did a really amazing job on our newsletter. Thank you Christine!
— Nasser Mobarak, Director of Food and Beverage, Renaissance Boston Bedford Hotel

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