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ENews Jewels
  April 2006 - Vol 2. Issue 4

Photo of Christine & girl gardeners

How do you grow your email list?

My daughters, nearly 9 and 6, asked me if they could plant some things for our garden. Naturally, I said yes. I was excited that they were showing an interest something I really enjoy. I asked them what they wanted to grow. They said pumpkins, beans, carrots, chives, and lettuce. I said let’s make a list and go shopping. At the store we looked at the different kinds of seeds, dirt and fertilizer. We talked about natural and organic products and what is best to put into our bodies. I personally don’t like to put lots of chemicals into my mouth or my family’s. I like to teach my girls how natural products are an investment in our future health. I told them that the decisions we make today effect what happens down the road. Needless to say, we chose organic seeds, cow manure, sun, water and time. Yes time. It definitely takes a little longer, but the pay back is big.

When you are growing your email list, you can apply the same principals. One of the best ways for you to grow your list is organically, naturally. 

Other companies use other strategies. This week there were about 200 businesses at a Multi-chamber card exchange. Some of the attendees skittered around the room collecting as many cards as were available. I’m sure that they will add these companies to their email and direct mailing lists, some with permission, some without. They looked like chamber members on miracle gro. I guess that’s one way to grow your list. But my goal at an event like that is not to meet every person in the room, nor do I think it’s effective to merely get the contact information of everyone who attends.

When you are out at a networking event, talk to people genuinely and gently. Ask them questions and really listen to their answers. If you feel that they could benefit from your products and services, and if it makes sense, invite them to receive a free copy of your e-newsletter. Those will be the people that loyally stay on your list. They will someday either become a customer or refer customers to you. At the very least they will think highly of you and your business practices. And wouldn’t you like to be known for that? So grow your email list naturally and organically, the pay back is big.

Stay tuned for next month's edition where I'll talk about more "organic gardening" and some other natural strategies to successfully grow your list.

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win logo

Women in Networking - In the face of corporate downsizing in the early 1990s, a group of women from high tech started Women in Networking (WIN). The group was as much about emotional and social support as it was about making contacts, preparing for job interviews, and sharing job leads. A decade later, WIN is still going strong.  

Who is in WIN today? Is a mix of entrepreneurs and consultants, as well as people looking to change careers. It is senior women from technology companies. Some are in engineering and marketing positions; others are lawyers, accountants, social workers, trainers, designers, and chemists.

Monthly meetings are at the fabulous Acton Jazz Cafe. Dates are posted on the WIN Website. May's presentation is by Dr. Nancy Emerson Lombardo on a diet that can prevent Alzheimer's disease.

Rotary Tennis Tournament  

Join us for heart pumping men's and women's round robins at USTA's Rotary logoNew England Club of the Year The Woburn Racquet Club on Sunday May 21, 2006. This event is sponsored by the Bedford Rotary Club. Rotary is an organization of business and professional leaders united worldwide who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. In more than 160 countries worldwide, approximately 1.2 million Rotarians belong to more than 30,000 Rotary clubs. I am a proud member of the Bedford Club. 

    tennis racquet
Sun, May 21, 2006, Tennis, Woburn Racquet Club

Registration Form, Tournament Rules, Competition Schedules, Sponsorship & Advertising Form are available on the Bedford Rotary Club Website. Bedford Rotary Club Website.

 All the best!


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